The Complete Enquiry Engine.
Advertising, landing experience, qualification and routing managed as one thing rather than four — because the gaps between them are where interior enquiries actually get lost.
One Engagement Instead of Four Suppliers.
A common setup: one person runs the ads, someone else built the website, the CRM was configured by a third party two years ago, and nobody owns the joins between them. Every individual component works. The system does not.
This engagement takes responsibility for the whole path from ad impression to a qualified enquiry sitting in your CRM with an owner attached. When lead quality drops, there is one place to look and one team accountable for it.
Who it suits
Businesses that want more qualified project enquiries and would rather not coordinate four suppliers to get them. It suits you least if you already have a strong in-house marketing function and only need a specific channel managed — in that case a single-service engagement is more honest value.
What Gets Built.
Audience and offer
Who we are targeting, in which areas, for which project types — and what makes contacting you now more attractive than waiting.
What changes: the campaign has a reason to exist beyond "get leads".
Channel selection
Chosen from your actual search volume, competition and photography strength — not from what we prefer to run.
What changes: budget goes where it can realistically work in your market.
Landing experience
Pages built around what a homeowner needs to see before contacting a stranger about a several-lakh decision.
What changes: paid traffic converts instead of bouncing.
Qualification design
Enough questions to be useful, ordered so the easy ones come first. Wording and sequence affect completion more than length does.
What changes: every enquiry carries a brief.
Capture and routing
Enquiries recorded server-side, stored in your own database first, then pushed onward — never dependent on a browser script completing.
What changes: no enquiry is lost to a failed integration.
Ongoing management
Continuous testing against qualified lead rate and cost per qualified lead, with regular reviews in plain language.
What changes: the system improves toward quality, not volume.
What Is and Is Not Included.
Included
- Channel strategy and campaign build across the selected platforms
- Landing page structure and conversion copy
- Qualification form design and field logic
- Server-side capture with database storage and Sheet backup
- CRM integration and lead routing
- Conversion tracking configuration
- Ongoing optimisation and reporting
Not included
- Advertising media spend, paid directly by you to the platforms
- CRM subscription fees
- Photography or videography of your projects
- Sales calls and site visits
- Any guarantee of lead volume, cost per lead or conversion rate
What we ask you to prepare
- Photographs of completed projects
- Service areas and delivery radius
- A named person responsible for responding to enquiries
- Ad account and analytics access where they exist
- A media budget you can sustain long enough to learn something
Common Questions.
Can you work alongside our existing agency?
Sometimes, and it needs clear boundaries to be worth doing. The usual arrangement is that they keep the channel they run well and we take the qualification, CRM and measurement layer. What does not work is two parties both optimising the same campaign toward different definitions of success.
Do you need access to our CRM?
For the routing and reporting parts, yes. Where a client is not comfortable granting access, we can build up to the Google Sheet and hand over from there — the enquiries are still captured and stored, but the pipeline visibility that makes the reporting useful will not exist.
What if we only want one channel?
That is a perfectly reasonable engagement and often the right starting point, particularly with a limited budget. Splitting a small budget across two channels usually means neither gathers enough data to optimise, so doing one properly beats doing both partially.
How do you decide between Meta and Google for us?
By looking at the actual search volume for your services in your cities, how competitive those terms are, and how strong your project photography is. A business with excellent photography in a low-search-volume city is usually a Meta case. An established business in a competitive metro is usually a Google case. The audit answers this with your data rather than a rule of thumb.