Be There When Someone Is Already Looking for You.
A homeowner typing "interior designer in Whitefield" has a property, a reason and usually a timeline. Search is the most expensive click you will buy in this category, and typically the most valuable — provided the campaign is built to protect it.
Search Is Demand Capture. The Intent Is Already There.
On Meta you are creating interest. On Google the interest already exists and your job is to be present, credible and easy to contact at the moment someone acts on it.
That makes search enquiries structurally better in this category — and it is exactly why the clicks cost what they do. In competitive Indian metros, interior and modular kitchen keywords are among the more expensive local-service terms. A campaign that wastes them wastes money quickly.
The three ways interior businesses lose money on Google
- Broad match without discipline. Your ad appears for "interior design course", "interior design salary" and "interior designer jobs". Every one of those clicks is charged at commercial rates and none will ever become a project.
- Performance Max absorbing brand searches. People searching your own business name convert well, so the campaign reports excellent results while mostly taking credit for demand you already had.
- Sending everything to the home page. Someone searching "modular kitchen price Bengaluru" lands on a general home page and leaves. The click was bought and then discarded.
How We Build Search Campaigns.
Separate commercial intent from research
A structured negative keyword list from day one — courses, jobs, salaries, DIY, images, software — plus tight match types on the terms that indicate a real project.
What changes: the budget stops funding students and jobseekers.
Structure by service and by city
Interior design, modular kitchen and full-home interiors are different searches with different competition and different value. Cities differ enough that pooling them hides which market actually works.
What changes: you can see and control performance market by market.
Match the landing page to the search
A kitchen search reaches a kitchen page. A city search reaches a page that mentions that city honestly. Nobody arrives on a generic home page and has to hunt.
What changes: expensive clicks convert instead of bouncing.
Protect the brand term
Brand searches run in their own campaign and are excluded from Performance Max, so reporting shows what advertising genuinely created rather than demand you already owned.
What changes: you find out what the ads are actually contributing.
Qualify on the landing page
Search enquiries arrive with higher intent, which means they can carry more qualification without the form collapsing.
What changes: sales gets a brief, not just a phone number.
Feed the conversion signal back
Import the qualification and consultation outcome back into Google against the original click ID, so bidding optimises toward consultations rather than form fills.
What changes: smart bidding starts working for your actual business outcome.
Google or Meta First?
A question we are asked in almost every first conversation. There is no universal answer, but there is usually a clear one for a specific business.
| Situation | Usually start with | Why |
|---|---|---|
| Established business, competitive metro, needs enquiries now | Google Ads | Existing search demand can be captured immediately; the sales cycle starts sooner. |
| Strong project photography, weaker search demand locally | Meta Ads | The visual work does the selling, and you create demand rather than compete for a small pool. |
| Smaller city with low search volume | Meta Ads | There may simply not be enough monthly searches to build a campaign on. |
| High-value turnkey projects only | Google Ads | Specific, high-intent queries filter far better than interest-based targeting. |
| Very limited budget | One channel, properly | Splitting a small budget across both usually means neither gathers enough data to optimise. |
These are starting points for a conversation, not rules. The audit looks at your actual search volume and competition before recommending anything.
What Google Ads Management Includes.
Included
- Account setup or a full audit of an existing account
- Keyword research grouped by commercial intent
- Structured negative keyword lists, maintained over time
- Campaign, ad group and ad copy build
- Landing page mapping, and page recommendations where gaps exist
- Conversion tracking, including offline conversion import where feasible
- Bid strategy management and budget allocation across markets
- Search term review and ongoing optimisation
Not included
- Advertising media spend — paid by you directly to Google
- Any guarantee of ranking, cost per click or cost per lead
- Organic SEO work, which is a separate service
- Answering the calls the campaign generates
What we ask you to prepare
- Your exact service areas, and any you want excluded
- Which services you actually want more of — and which you do not
- Access to any existing Google Ads and Analytics accounts
- A phone number that is genuinely answered during business hours
- Realistic minimum and maximum project values
Google Ads Questions.
Google Ads keeps recommending Performance Max. Should we use it?
Sometimes, but rarely as the first campaign and never without brand exclusions. Performance Max gives away very little about where spend went, which makes it a poor way to learn what works in a new account. Our usual sequence is to build a properly structured Search campaign first, establish what converts, and only then consider Performance Max with brand terms excluded so its reported results are real.
Our cost per click seems very high. Is that normal?
In competitive metros, interior and modular kitchen terms are genuinely among the more expensive local-service keywords, and that is a market reality rather than a campaign fault. The question worth asking is not what a click costs but what a qualified enquiry costs. A ₹120 click that converts at a good rate into real project enquiries is far better business than a ₹25 click that never does.
Should we bid on our own business name?
Usually yes, and it is cheap to do. Competitors can bid on your name, and if someone searches for you specifically it is not sensible to hand that click to another business for a few rupees. What matters is running it as a separate campaign, so brand conversions never get blended into your non-brand reporting and flatter it.
How long before we can judge it?
Long enough to have a meaningful number of qualified enquiries, not a meaningful number of clicks. In a lower-volume market that can take longer than people expect. Judging a search campaign after two weeks usually means reacting to noise — and the most common cause of poor Google Ads performance we see is an account that was restructured three times before any version had a chance to gather data.
Do we need a separate landing page for every city?
Only where you can write something genuinely specific about that city — the developments you have worked in, the localities you serve, the typical project mix. A page that only swaps the city name is a doorway page: it will not rank and it converts poorly because the visitor can tell. Better to have three honest city pages than nine generic ones.
Already Running Google Ads?
The audit includes a review of your search terms report, campaign structure and conversion tracking. It is usually where the most obvious wasted spend shows up.